As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. And yes, for years they have been. I was just checking in with you to see how youre doing. One of those things is the YAY-ME letter. I'm so not into the self praise thing but see so many excellent examples of how to do it right. It will cost anywhere from forty to fifty cents per postcard depending upon volume. I just can't do YAY ME! Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. As a result, its upset a lot of our existing lead sources as well. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. Your way of handling the award was so tasteful. Again, theres absolutely no need to sell here. After youve sent the initial letter, be sure to stay in touch periodically. that are written by the members of this community. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Thanks for all the comments! That is why it is important for you to pay close attention to your sphere of influence real estate agent. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. Diversify Your Outlets 5. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. Its forcing real estate professionals to pivot their business and make some changes. Youll see every single time they just as appreciative as everybody else you reach out to. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. A few days ago I followed a search link and saw some advice that I thought was terrible. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. Its a common issue, and sometimes when times are good, it doesnt feel necessary. Ask them about the dog. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). This takes some time. Therefore, you should try to attend networking events, even if they are virtual. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). A Simple Definition to Get You Started. You may be hesitant to call them because you havent called them in so long. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. We do coach our clients on these lead generation tactics. As the leads and referrals start coming in, its important to keep track of each and every one. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. Own it! Go to your business page and click at the top where it says "Ad Center.". Your newsletter list is also a great place to find referrals. Here is how to create an audience. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. Come up with a meaningful message, and hit your database with a postcard mailer. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Dont do that. Letter To Sphere of Influence Draft: Good news! You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. You can use variations of this, but the most important thing you can do is to be authentic. If theres one SOI pro tip that bears repeating, its this: Never assume. Excellent blog and I'm going to share it with some new agents in my office! By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Unlike Twitter, Pinterest will keep driving traffic to your website. Heres one of our best scripts/real estate email templates for Listing E-Alerts. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. If you like the SOI/geographic farm script above, youll love our other real estate email templates. And theres no good reason to leave that kind of money on the table. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Most marketing agents do fails because they don't under. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. Congratulations, Lori! RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". You arent a clone. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. Watch the video now. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Its one of the easiest ways to get your database engaged again. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. As a real estate professional, you have a lot of connections and vendors you know and trust. WOW. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. All that I need from you is to verify that I have the correct home address and email address for you. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. Try to do this for each and every person on your list. Phone: 205-263-9600 I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. He is CEO of Agent Dominator. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. Yours was the best ! For example, you may want to host a simple summertime cookout. Take Advantage of Direct Mail Marketing 6. It wont be like that for long. You might even want to use a real estate CRM. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. A reminder to winterize their sprinkler system or change smoke detector batteries? Your thoughts? Be clear that you have no agenda. Howd you get into it? Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. Something went wrong while submitting the form. Find FL real estate agents We are going back to the basics. They got 34 percent from repeat business. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. Hey would you do me a favor, Aaron? Are you sure you want to report this blog entry as spam? Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. You now have a friend in real estate. In addition, it might backfire and cause them to never call on you. Offer something of value. And time is something busy agents are short on. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style So, youve sent out an email newsletter. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. You can easily change up that second line to refer back to any relevant life, community, or even social media event. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. You can do this by adding value coming from contribution and giving them something they want. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? Please let me know if I can help you with anything in the future. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. on ActiveRain. You can also see what specific links the recipient clicked. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. You can send this to your SOI, or your geographic farm. I would love the opportunity to work with you. Smart real estate agents know that there is a lot of money to be made in giving away something for free. As a result, Realtors end up going for the remaining 20 percent. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. It has success written all over it. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). And this one from the Graham Seeby Group is an excellent example. Take a breath. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. Start with your past clients because these are people you just sold a house to. Likely, you are already using Listing E-Alerts. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. Once you feel like you have established a personal connection, ask them for a business card. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Love it Jennifer. That said, the fact of the matter is that our SOI is where its at. This also warms up your SOI for your phone call. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. I can see on social media that you are doing quite a bit of traveling and having a great time. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Constant Contact and Emma are two good examples. Great post. What We'll Cover Housing Market Statistics 1. The main thing is not to let them forget that youre an agent and youre there to help them. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. I like this example Jennifer. Save my name, email, and website in this browser for the next time I comment. It could literally lose you millions. For most people, their home is their most valuable asset, and its also their biggest liability. Thats the only way you will be able to contact your SOI members 100 times a year. Pro Tip: NEVER write anybody off. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. Here's a real estate business letter template that you can download and use. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Excellent letter, of course, Marte! Dont take the cheap route if its going to come across negatively. Copy all of it into one Excel spreadsheet. . (True Story)Order Your Here! I love your program, Jennifer. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. Guess what? Your email address will not be published. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. Thats the last time Im going to use that real estate agent.. Truth is, most agents are terrified to start working their spheres of influence (SOIs). Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. Are you sure you want to report this blog entry as spam? Is there anything I can do for you?. I bet you do want to share some ideas? When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Take this epic SOI marketing story (again from Justin Seeby). Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. Didja' See Me on the News (or in the paper)? That is why social media is helpful. These include: What this means is that the current real estate market is volatile at best. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. However, Id love to hear what you think about it first. So take a different approach. If you throw a great party, you definitely want to put this to work for you. There are 3 primary ways to get your name out there. People love to look into each others lives, which is why we all love social media. Here are a few authentic scripts for. Twitter posts with visuals get up to 5x more engagement. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Now, your phone call list is much more manageable. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. Wonderful idea Jennifer and a wonderful post, and some great comments! Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. This is an important lead generation tool in the real estate industry that can help you add that personal touch. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Or consider the methods of Baltimore-based broker and team leader Ron Howard. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Put yourself in your contacts shoes. It is so easy to get caught up in the bright and shiny and different methods of lead generation. That is how you can really add someone to your sphere of influence. Instead of scrolling past updates from your sphere, take a second to like or comment. I am the worst at self-promoting. It's so great to get off on the right foot - this letter would do it. Good news! Take our customer, Justin Seeby for example. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. Pay Special Attention to Those Who Matter Most 4. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. The next question what do you say to them? Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Check out our tips for advertising on LinkedIn! Approximately 80 percent of all transactions are done within your sphere of influence. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. What's the reason you're reporting this blog entry? If you dont know what to write, use my Event Themed Keeping in Touch Letters. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Sound good? 3. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. They already know you. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! At that point, you use your Realtor sphere of influence scripts. In todays market, there are many different lead sources you can use to grow your business. Click on where it says "Audiences" on the left side. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. Just pick up the phone. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. (Were talking multiple millions in volume.). 3. Hi Jennifer, Interesting concept and comment thread. Great way to phrase the letter - saying thanks to the client is always a must! He even asks for permission to follow up (Cool if I follow back up in a week?). In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. After all, theres only so much time in the day. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Its expected in business. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. But the truth is, as humans, were already influencing each other all the time. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Acronyms and jargon can kill your message. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. Whether you use the MLS or your agent website through your CRM, it can be completely free. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. The name of the game is Listing E-Alerts. That detracts value. We have all been there. Every year, the National Association of produces a survey of home buyers and home sellers. (MAKE SURE your contact deets are in your profile!). Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Pay Special Attention to Those Who Matter Most, 5. Wish I could use it but after 25 years it would look odd! Holiday cards are a classic way to stay in touch throughout the year. YAY-ME? When you send an email out, you can watch your results roll in. When you do go to a networking event, you may think the goal is to collect as many cards as possible. You heard that right. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. Dear (Name), How are you? Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Let us help you.
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